Metaplanet Tops 20,000 BTC as Eric Trump Joins Tokyo Meeting

Japan’s largest corporate Bitcoin holder expands reserves past $2 billion and outlines bold accumulation goals amid global competition for treasury dominance.

Metaplanet has pushed its Bitcoin strategy into overdrive, adding more coins to its treasury and cementing its status as one of the world’s top corporate holders of the cryptocurrency. The Tokyo-listed company revealed on September 1 that it had purchased 1,009 Bitcoin, bringing its total holdings to 20,000 BTC — worth approximately ¥302.3 billion ($2.14 billion) at current prices.

The announcement comes as the company prepares for a high-profile shareholder meeting in Tokyo, with Eric Trump — son of U.S. President Donald Trump and a recently appointed advisor to Metaplanet — slated to attend. The meeting will decide on a capital raise aimed at fueling further Bitcoin purchases.

A Strategic Push Beyond 20,000 BTC

Metaplanet disclosed that its latest purchase cost an average of ¥16.33 million ($111,000) per Bitcoin, totaling ¥16.48 billion ($112 million). With Bitcoin trading near $108k, the coins are valued slightly lower at $109 million.

The company’s aggressive accumulation throughout 2025 has been remarkable. At the end of July, Metaplanet held just over 17,000 BTC. By September 1, it had added nearly 3,000 more. The company funds its acquisitions through a mix of operating income and capital market activities, echoing a playbook pioneered by U.S. software firm MicroStrategy.

Metaplanet also released updated performance metrics, highlighting a BTC Yield of 30.7% for the quarter through September 1. This measure, used internally, compares Bitcoin holdings against fully diluted shares. In earlier quarters this year, BTC Yield spiked as high as 309.8%, underscoring the rapid pace of its buying program.

While management emphasized that BTC Yield and related measures are not standard financial metrics, the firm argues they provide shareholders with a clear view of whether Bitcoin acquisitions are accretive.

Ambitions of a Japanese MicroStrategy

By crossing the 20,000 BTC threshold, Metaplanet has entered the global top six corporate Bitcoin holders. The company is the first major Japanese business to adopt Bitcoin as a reserve asset, placing itself alongside international players such as MicroStrategy, which now controls over 3% of the total Bitcoin supply, as reported earlier.

Like MicroStrategy, Metaplanet has cast Bitcoin as a hedge against inflation and currency dilution, with long-term accumulation as its guiding principle. The company has publicly committed to a target of 210,000 BTC by 2027, more than 11 times its current stash. Interim goals include reaching 100,000 BTC by the end of 2026.

CEO Simon Gerovich told Bloomberg that upcoming fundraising plans, including the issuance of preferred shares, are designed as a “defensive mechanism” to secure capital without diluting common shareholders if the company’s stock price weakens.

Metaplanet’s stock has surged nearly 760% in the past year, reflecting growing investor enthusiasm for its Bitcoin-first strategy.

Shareholder Meeting and Capital Raise

Monday’s shareholder meeting in Tokyo carries added significance. According to Reuters, investors will vote on a proposal to issue 550 million new shares overseas, raising ¥130.3 billion ($884 million). The proceeds would be primarily allocated to further Bitcoin acquisitions.

The presence of Eric Trump, who joined Metaplanet as an advisor in March, underscores the company’s global ambitions. His visit follows a keynote appearance at the Bitcoin Asia conference in Hong Kong, where he declared there is “no question” that Bitcoin will eventually hit $1 million due to swelling demand from governments, corporations, and wealthy families.

As reported by Bloomberg, Asher Genoot, CEO of American Bitcoin — a company co-founded by Eric and Donald Trump Jr. — confirmed Trump’s attendance at the meeting.

American Bitcoin is preparing to go public through a merger with Gryphon Digital Mining, with the Trump brothers and partner Hut 8 expected to control 98% of the new entity.

New Players Enter the Bitcoin Treasury Race

Metaplanet’s bold strategy is part of a wider global trend as corporations increasingly treat Bitcoin as a treasury reserve asset.

• Convano, a Tokyo-listed nail salon operator, recently unveiled plans to raise ¥434 billion ($3 billion) to purchase 21,000 BTC, equivalent to 0.1% of Bitcoin’s total supply.
• In Europe, Dutch firm Amdax launched the Amsterdam Bitcoin Treasury Strategy (AMBTS) after securing €20 million ($23 million) in seed funding, with the aim of accumulating 1% of Bitcoin’s total supply over time.

According to BitcoinTreasuries data, 309 entities now hold Bitcoin, including 178 public companies. The surge in corporate buying reflects a shift in perception, with Bitcoin increasingly seen not just as a speculative asset but as a long-term store of value.

Read more: Top 5 Corporate Bitcoin Treasuries to Watch in 2025

A Pivotal Moment for Corporate Bitcoin

Metaplanet’s latest acquisition, its ambitious fundraising plan, and the involvement of the Trump family place the company at the center of a global contest to dominate corporate Bitcoin holdings. With 20,000 BTC already secured, it has proven that its strategy is more than rhetoric.

But the scale of its future goals — including multiplying its holdings more than elevenfold by 2027 — raises questions about market dynamics, competition, and sustainability. As new entrants from Japan, the U.S., and Europe step into the treasury race, the corporate landscape around Bitcoin is rapidly evolving.

Metaplanet’s willingness to tie its corporate identity so tightly to Bitcoin makes it both a bold pioneer and a high-risk case study. Whether it becomes Japan’s answer to MicroStrategy or a cautionary tale will depend not only on the company’s execution but also on Bitcoin’s trajectory in the years ahead.