Strategy Buys 1,045 BTC Before Bitcoin Hits New ATH
Michael Saylor’s firm now holds 582,000 BTC worth over $40B, doubling down as Bitcoin nears historic highs.
Bitcoin bull Michael Saylor is back in the headlines as his company, Strategy, snapped up an additional 1,045 BTC worth approximately $110.2 million, just hours before Bitcoin hit a new all-time high (ATH). The move reinforces Strategy’s long-term commitment to Bitcoin as a core treasury asset and pushes its total holdings past 582,000 BTC, cementing its status as the largest corporate holder of the cryptocurrency.
Strategic Timing as Bitcoin Breaks Records
The latest purchase was disclosed in a June 9, 2025 SEC filing, showing that Strategy acquired the coins at an average price of $105,426 each. Notably, the acquisition came just ahead of Bitcoin reaching a fresh ATH of $110,587 on Bitstamp the following day.
This marks the ninth consecutive week of Bitcoin accumulation by Strategy, signaling unwavering confidence in the asset amid growing institutional interest and broader adoption.
Strategy’s Bitcoin Treasury Nears Legendary Status
With the most recent buy, Strategy’s total Bitcoin portfolio now stands at approximately 582,000 BTC, acquired at an average purchase price of $70,086 per coin. The company has spent an estimated $40.79 billion building its crypto war chest. Just a week earlier, the firm had purchased 705 BTC, continuing its steady accumulation pattern.
These holdings are not just substantial in volume—they may also prove remarkably profitable. As Bitcoin trades near ATH territory, the value of Strategy’s BTC holdings exceeds $40 billion, underscoring the potential upside of its aggressive buy-and-hold strategy.
“Send more Orange,” Saylor wrote on social media a day before the filing, a cryptic nod to Bitcoin’s signature color and his long-standing Sunday pattern of hinting at purchases.
Saylor’s posts have become a ritual in the crypto world, often preceding major Bitcoin acquisitions. His messaging strategy, although minimalist, keeps the community engaged and aligned with the company’s vision.
Institutional Playbook: Bitcoin as Digital Gold
The move goes beyond personal belief—it reflects growing institutional conviction in Bitcoin’s future. By continuously converting proceeds from at-the-market offerings into BTC, Strategy has redefined how a public company can use its balance sheet to bet on digital assets.
Strategy’s approach treats Bitcoin not just as a speculative asset, but as a strategic treasury reserve, akin to a digital version of gold. This positions the firm at the forefront of an emerging trend where corporations consider decentralized assets as a hedge against inflation and fiat volatility.
- Consistent accumulation over market cycles
- Largest corporate BTC treasury in existence
- $40.79B invested to date
- 582,000 BTC owned
- $105,426 average price for latest buy
While volatility remains a factor, Strategy’s unwavering accumulation strategy suggests a broader belief in Bitcoin’s ability to outpace traditional investments in the long term.
Regulatory Landscape Shifts—and So Does Momentum
As the crypto ecosystem matures and U.S. regulatory frameworks slowly take shape, companies like Strategy appear more emboldened to take high-conviction positions. Clarity around taxation, custody, and compliance is expected to further open the gates for other publicly traded firms to explore similar models.
Strategy’s Bitcoin-centric treasury strategy has become its defining identity, blurring the line between a traditional software firm and a de facto Bitcoin ETF proxy. This hybrid model has not only attracted Bitcoin maximalists but also institutional investors seeking digital asset exposure without directly buying crypto.
Yet, there are signs that Strategy’s buying pace has recently tapered. K33 Research noted that the firm has slowed its BTC accumulation, partly due to a reduced premium on Strategy’s stock (MSTR) relative to its Bitcoin holdings. According to Vetle Lunde, Head of Research at K33, this premium decline may be influencing the firm’s strategy—though recent activity suggests a possible re-acceleration.
Saylor’s Influence Still Dominates
Michael Saylor, who stepped down from his CEO role in 2022 to focus on Bitcoin strategy, remains the central figure in the company’s crypto narrative. His bold public endorsements and tireless advocacy have positioned Strategy as a torchbearer for institutional Bitcoin adoption.
Under his leadership, the company has transformed its corporate mission to revolve around Bitcoin advocacy, acquisition, and integration, turning traditional treasury management on its head.
The Sunday tweet—“Send more Orange”—underscored Saylor’s ability to drive market sentiment and rally the crypto community, often teasing significant moves before they’re formally disclosed.
Looking Ahead: Can Strategy Sustain the Momentum?
With Bitcoin hitting new highs and Strategy’s treasury nearing legendary proportions, the question now is how long this buying streak can continue—and whether others will follow suit. As macroeconomic uncertainties persist and fiat devaluation looms in various regions, Bitcoin’s value proposition as a non-sovereign, digitally scarce asset becomes more compelling.
For Strategy, the gamble has already reshaped its identity and elevated it from a software company into a financial innovator. Whether the firm’s high-stakes Bitcoin bet ultimately proves prescient or precarious will depend on the broader trajectory of digital asset adoption and regulatory evolution.
But for now, as Bitcoin hovers near $110K and Strategy’s holdings swell past $40 billion, the company stands as a living case study in conviction—and a benchmark for corporate crypto strategy.
