Trump Media Bets Big on Bitcoin with $2.44B Treasury Shift
TMTG raises billions to launch one of the largest corporate Bitcoin holdings in the U.S.
Trump Media & Technology Group (TMTG) is making a bold leap into digital assets, announcing a massive $2.44 billion capital raise to fund what could become one of the largest corporate Bitcoin treasuries in the world. The move underscores a dramatic shift in the company’s financial strategy, aligning with a broader trend of institutional pivot toward crypto as a treasury reserve.
Strategic Capital Raise Marks New Era for Trump Media
The fundraising, revealed on May 29, involves the sale of approximately 55.9 million common shares at $25.72 each, alongside $1 billion in zero-coupon convertible senior secured notes due in 2028. Nearly 50 institutional investors participated in the offering, marking one of the largest private placements in the crypto sector by a media company.
TMTG confirmed that net proceeds of around $2.32 billion will be allocated toward acquiring Bitcoin and supporting general business operations. While the firm did not specify the volume of Bitcoin it intends to purchase, the scale of the funding signals a transformative bet on digital assets.
“This deal will give us the financial freedom to implement the rest of our strategies. It means the company will have more than $3 billion in liquid assets, and our shareholders will have exposure to Bitcoin,” said Devin Nunes, CEO and Chairman of Trump Media.
Bitcoin as a Core Treasury Asset
The announcement puts Trump Media on a direct path to becoming one of the largest Bitcoin-holding public companies globally. Currently, firms like Strategy lead the field with over 580,000 BTC, but Trump Media’s new treasury direction could quickly close the gap.
TMTG’s Bitcoin holdings will be securely custodied by Crypto.com and Anchorage Digital, two U.S.-regulated digital asset custodians. The company also reported having $759 million in cash and investments as of the end of Q1 2025, which will be supplemented by the new capital infusion.
Although no timeline was disclosed for the Bitcoin purchases, the move represents one of the most aggressive crypto treasury strategies ever undertaken by a publicly traded media company.
Expanding Crypto Footprint: ETFs and Fintech Ambitions
In addition to its treasury shift, TMTG announced a strategic partnership with Crypto.com and Yorkville America Digital to launch a suite of exchange-traded funds (ETFs) under the new Truth.Fi brand.
The ETFs will blend exposure to Bitcoin, Cronos (CRO), and U.S.-based sectors such as infrastructure and energy. Distribution will be led by Foris Capital US LLC, the broker-dealer arm of Crypto.com, with plans for international rollout subject to regulatory clearance.
Nunes described the initiative as a foundational shift, emphasizing Bitcoin’s role in the company’s future fintech vision. “Bitcoin is an apex instrument of financial freedom,” he said during a Las Vegas industry event where the strategy was formally announced.
TMTG also plans to integrate Bitcoin into its core operations, including:
- Accepting Bitcoin for subscriptions and content access
- Exploring tokenization of digital assets
- Developing broader fintech applications tied to decentralized finance
The event featured appearances from prominent conservative figures such as JD Vance, Donald Trump Jr., and Eric Trump, signaling political support for crypto-driven innovation aligned with TMTG’s “America First” ethos.
Riding the Institutional Wave
Trump Media’s announcement comes during a period of renewed institutional interest in Bitcoin. May saw a surge in crypto accumulation from entities like Strategy, Semler Scientific, and Japan’s MetaPlanet, reflecting growing confidence in Bitcoin as a hedge against inflation and fiat devaluation.
With corporate treasuries increasingly turning to hard money assets, TMTG’s strategy aligns with a broader narrative that views Bitcoin as a long-term store of value rather than a speculative asset.
TMTG’s entrance into the Bitcoin race also positions it competitively in the evolving landscape of corporate crypto finance, where liquidity, custody, and ETF exposure are becoming key pillars of innovation.
A Bold Move in a Shifting Financial Landscape
By committing billions toward a Bitcoin-centric future, Trump Media is positioning itself not just as a media company but as a financial player with deep exposure to the digital asset economy. This strategic pivot could redefine its valuation model, appeal to a new class of investors, and reshape its role within both the crypto space and the broader U.S. corporate ecosystem.
As the company moves forward, it will face the challenges of timing, regulation, and volatility. However, with over $3 billion in liquidity and an aggressive digital asset roadmap, TMTG appears ready to stake its future on Bitcoin as a foundation for long-term growth and financial sovereignty.
